PS: This isn’t just a job—it’s an opportunity to drive meaningful digital impact in India’s Fuel-Tech ecosystem. As part of Repos, you will help shape how businesses experience intelligent fuelling by building strategic digital narratives, driving performance-led campaigns, and creating engaging digital journeys that influence real-world change. 
If you think analytically, act creatively, and believe digital experiences can transform industries—then this role is for you. 

Location: Pune

Experience: 7–12 years 

About Repos

At Repos, fuel isn’t just energy—it’s the intelligence that powers progress. 
We’re building India’s leading Fuel Intelligent Platform, helping businesses automate their fuelling operations—from procurement to operations to payments—so they can focus on growth, not fuel worries. 

Backed by the visionary late Shri Ratan Tata, Repos has expanded across 380+ cities, recognized by Shri Narendra Modi and honoured by the President of India for redefining fuel-tech innovation. 

As a Digital Marketing Lead, you will design and execute strategies to strengthen brand presence, drive demand, and grow revenue. You’ll manage campaign budgets, lead execution across platforms, oversee performance tracking, and collaborate with cross-functional teams to deliver business outcomes. 

Responsibilities

1. Digital Strategy & Execution 

• Own and lead all digital marketing initiatives. 

• Build full-funnel campaigns (awareness → conversion → revenue). 

• Plan and execute campaigns across Meta, Google, LinkedIn & WhatsApp. 

• Ensure consistent brand messaging and strong digital presence. 

2. Performance, Budget Management & Revenue Generation 

• Own digital marketing budgets — plan, allocate & optimize spends to maximize business outcomes. 

• Generate measurable revenue growth by optimizing campaigns for CAC, ROAS & ROI. 

• Run and refine Meta Ads, Google Ads & WhatsApp remarketing to drive conversions. 

• Drive audience segmentation, retargeting, funnel optimization & A/B testing to increase revenue. 

• Build dashboards to monitor performance, revenue contribution, lead quality & ROI. 

• Identify scale opportunities in high-performing platforms and reduce leakage on underperformers. 

3. Social Media & Content 

• Drive content strategy, messaging & publishing across digital platforms. 

• Collaborate with internal teams to deliver relevant & compelling communication. 

• Track and improve engagement & conversion metrics across channels. 

4. Cross-Functional Collaboration 

• Partner with MarCom, Product, Sales & Design teams for integrated execution. 

• Support product launches & growth initiatives through targeted campaigns. 

• Present insights to leadership to guide strategic decisions. 

5. Team Enablement 

• Guide & mentor junior team members in campaign execution. 

• Encourage experimentation, performance ownership & continuous learning. 

Qualifications

• Experience: 7–12 years in digital/performance marketing roles 

• Education: MBA/Graduate in Marketing, Communications, Business, or related fields 

• Hands-on experience with SEO/SEM, paid media management, and analytics tools 

• Strong analytical and storytelling skills 

Why Join Repos?

Experience the Repos Culture:
At Repos, culture isn’t just about where we work—it’s about why we work. We thrive on collaboration, innovation, and purpose. Our people are driven by freedom, responsibility, and continuous learning. We celebrate individuality, diversity, and collective growth—creating an environment where ideas matter, efforts are valued, and every individual contributes to building India’s most trusted Fuel-Tech ecosystem. 

“This isn’t about campaigns—it’s about creating meaningful digital conversations, building trust, and enabling businesses to grow through the power of intelligent fuel solutions. If you believe in building impact through innovation, partnerships, and purpose, Repos is where you belong.”