Location: Pune

Experience: 5-10 years

About Repos

At Repos, fuel isn’t just energy—it’s the intelligence that powers progress. 
We’re building India’s leading Fuel Intelligent Platform, helping businesses automate their fuelling operations—from procurement to operations to payments—so they can focus on growth, not fuel worries. 

Backed by the visionary late Shri Ratan Tata, Repos has expanded across 380+ cities, recognized by Shri Narendra Modi and honoured by the President of India for redefining fuel-tech innovation. 

Responsibilities

1. Content Strategy & Planning 

• Develop and execute a cohesive content strategy aligned with brand objectives and business goals. 

• Collaborate with Marketing, Product, HR, and Leadership teams to understand communication needs. 

• Build content calendars, campaign frameworks, and thematic storytelling for ongoing and upcoming initiatives. 

• Ensure consistency of tone, style, and messaging across all platforms. 

2. Content Creation & Execution 

• Create high-impact content including social media posts, blogs, emailers, scripts, product notes, and thought-leadership pieces. 

• Translate complex, technical fuel-tech concepts into simple, engaging stories. 

• Write, review, and refine content ensuring clarity, accuracy, and creativity. 

• Coordinate with designers, video teams, and external creatives to bring ideas to life. 

3. Brand Voice & Messaging Ownership 

• Uphold and evolve Repos’ brand voice across all communication channels. 

• Ensure all content reflects Repos’ vision, values, culture, and innovation-first brand identity. 

• Maintain messaging guidelines for internal and external stakeholders. 

4. Digital Presence & Audience Engagement 

• Work closely with the MarCom team to strengthen online visibility and brand recall. 

• Develop platform-specific content strategies for LinkedIn, Instagram, YouTube, blogs, and website updates. 

• Optimize content using basic SEO and engagement insights. 

• Track the performance of digital campaigns and recommend enhancements. 

5. Cross-functional Collaboration 

• Partner with Product, HR, Sales, and Customer Experience teams to create purposeful content for internal communication, recruitment, product launches, and campaigns. 

• Support leadership with speech notes, presentations, and strategic communication material. 

• Ensure content serves organizational priorities while maintaining creative integrity. 

6. Team Management & Quality Leadership 

• Lead and mentor junior writers/content creators, guiding them on quality, structure, and storytelling. 

• Review and edit content produced by the team to maintain brand consistency. 

• Encourage experimentation, collaboration, and fresh ideas within the content team. 

Skills 

• Storytelling That Moves People: Ability to distill ideas into powerful stories that resonate across audiences. 

• Strong Writing & Editing Expertise: Proven ability to create content across formats — short copy, long-form, digital-first, and corporate communication. 

• Creative Strategy Mindset: A thinker who understands branding, narrative building, and communication psychology. 

• Digital & Social Media Awareness: Understanding platform behavior, trends, and audience expectations. 

• Ownership & Agility: A go-getter who thrives in a fast-paced environment and can adapt quickly. 

• Cross-Functional Collaboration: Ability to partner seamlessly with creative, technical, and leadership teams. 

Qualifications

• BFA or Bachelor’s in Fine Arts or Mass Communications 

• Additional certifications in Content Strategy, SEO, Digital Marketing, or Brand Communication are preferred.